The ultimate guide to the digital world
What does your business need to succeed in the digital world? It’s a question we asked ourselves and spent quite some time trying to answer. In this ultimate guide to the digital world, we focus on the three main aspects that determine your digital success. In order for your brand to become an online success, […]
Social selling: how to use LinkedIn as a personal brand
To strengthen our brand and that of our clients, we continue to educate ourselves. Our latest training focused on social selling, given by Mic Adams. Social selling is a lead generation strategy that focuses on building relationships with potential customers through social media. In this article, we What is social selling? “Social selling is the […]
What is the Digital Marketing Canvas?
Maybe you’ve heard of the Business Model Canvas by Alexander Osterwalder? The Business Model Canvas is an important and useful tool when you start thinking about the business plan of your company. However, today we are focusing on a derivative of this canvas: the Digital Marketing Canvas, a strategic planning tool that helps businesses develop […]
Recap: SEO Benelux Meetup Gent May 5th, 2022
Where do you go as a Belgian or Dutch person if you want to discuss thoughts, tips and tricks and insights around Search Engine Optimization? Exactly, the SEO Benelux group! This Facebook group with SEO enthusiasts has now reached the milestone of 4000 members and is still growing daily. Given the global pandemic, it was not […]
Google Analytics 4 replaces Universal Analytics. What does this mean?
“Prepare for the future with Google Analytics 4.” Last week, Google announced in their blog they will soon stop supporting Universal Analytics. As of 1 July 2023, all Universal Analytics properties will no longer process hits. In other words, from that date on, this version of Google Analytics will no longer pull in data. The latest […]
The power of online tools
The amount of tools and applications available online is enormous. Nowadays, there is a tool to make the user’s life easier in almost every way possible. To give some examples: for this blog post, a first draft was made in Google Docs. Schools switched to online tools like Zoom at the beginning of the pandemic, […]
Increase efficiency with tools: Jasper and Doodly review
Nowadays, people want to achieve results as quickly and efficiently as possible. Our patience is put to the test when that order from Amazon can only be delivered in three days’ time, and we suffer a mild heart attack when we see that there are four other people waiting for us at the counter. It’s […]
7 tips for good social media posts in 2022
It is one of life’s great mysteries: how often should you post on social media in the year 2022? And what about the right time to post? Does it exist at all? And if so, how do you determine that? There are probably more recommendations than grains of sand on the beach. This makes it very […]
SEO checklist: what to do and not to do
SEO is constantly changing. Sometimes, as an entrepreneur, it’s hard to keep track of everything. So let’s untangle those concoctions. We will start working with a clear SEO checklist of do’s and don’ts. You get timeless SEO basics and we give you the latest trends and Google algorithms. Time to make decisions! What does SEO mean? First of […]
The digital approach of Dazzle (and what you can learn from it)
Your digital strategy is a fully-fledged business entity that requires a separate approach and a plan that outlines where you want to go with your online channel. Digital strategy: gut feeling or data? We are not against gut feeling, on the contrary. But when it comes to designing a digital strategy, a solid data-base is […]
Content is king, but why?
The importance of content marketing continues to grow. Just think of the slogan Content is king. But what makes content so important? Dazzle gives you five reasons why content marketing is an indispensable part of your digital marketing strategy. Importance of content marketing Never just say content to content. Good content is unique, qualitative and authentic. Creating valuable content is not to be […]
Social media strategy: 12 tips and tricks
Social media marketing seems simple, but it is best done in a structured way. This week: tips and tricks to help you write your own social media strategy! A social media strategy means growth Growth on social media, how does that translate? Does it mean more followers? More engagement? More conversions? Probably a mix of all […]
E-mail marketing: what is it and how to do it correctly?
E-mail marketing is all too often written off as an old-fashioned and useless means of communication, but this bad reputation is completely unjustified and outdated. In recent years, e-mail marketing has been on the rise again because it guarantees good results. The condition, however, is that you approach it well! Avoid spam Email marketing is very popular among […]
Why you should invest in your Facebook company page
Almost every entrepreneur knows intuitively that it is best to have a company page on Facebook. However, only 43% of Belgian companies actually have such a Facebook company page. A lot of opportunities that remain unused! We put all the facts and figures in a row to convince you to start doing social media marketing on Facebook. […]
What is duplicate content?
Do two different URLs refer to (almost) the same content, then search engine robots consider them as two separate pages with duplicate content. You could also call it plagiarism. And that is punishable. Causes of duplicate content The causes for duplicate content are plentiful. Double content can occur both within your own website and across different domains. Within your […]
Inbound marketing: not the same as content marketing
The basic principle of inbound marketing and content marketing is the same: giving (potential) customers the information they want. Both are aimed at sharing only relevant information and thus adding value. This is in stark contrast to intrusive and invasive advertising messages that customers do not want. Strong content and an inbound strategy are much more customer-friendly, effective and ultimately more cost-effective for […]
Marketing automation: what is it and how does it work?
Together with CRM, marketing automation is the cost-effective bridge between sales and marketing. But what exactly is marketing automation? Read here what it is, how it works and why you can’t live without it. What is marketing automation? Marketing automation software offers you a range of tools that allow you to optimise, streamline, measure and, of […]
The customer journey explained
To understand your customer experience, the customer journey is crucial for any business. But how do you describe it? And more importantly: how do you adjust it afterwards? From start to implementation, we go through it with you. The customer journey, a convenient method Customer journey mapping is a method for interpreting and visualising the insights gathered about customers […]
How to social media in 2020
In the year 2020, it is impossible to imagine life without social media. That is why it is important to prepare for what is to come. What trends will we see on Instagram, Facebook, Pinterest and YouTube in the coming year? We list the most important changes in the world of influencers and social media addicts (also for not […]
The 9 components of the Business Model Canvas
The Business Model Canvas is an important and useful tool when you start thinking about the business plan of your company. It can be used both to set up a new business and to clearly map out your existing business. But what exactly is the Business Model Canvas? And what are the 9 building blocks […]
5 conversion tips for your website
The internet has become an overgrown jungle. Having a website is not enough to reach your target audience online. The following basic principles of digital marketing will get you started in increasing the conversion rate of your website. 1. Simplicity is beautiful Most visitors spend less than 10 seconds on your website. So keep everything as simple as possible. […]
What is affiliate marketing?
Online marketing is a story that is usually told using key concepts such as website, Google Analytics, SEO, marketing automation, social media, etc. However, there is also a smaller but no less widespread segment that is worth taking a closer look at: affiliate marketing. How does affiliate marketing work? Affiliate marketing is a specific online marketing method in which companies compensate their partners, […]
Google Ads case study: 300% more sales
Dazzle gave Droombedden‘s Google Ads campaigns a real boost in 2018: 300% more online sales with a 20% budget reduction. Wondering how we pulled this off? Then read this Google Ads case study. The customer Our client specializes in online sales of metal beds in Belgium, the Netherlands, Germany and Austria. Each country has its own […]
Social media use in Belgium 2018
Worldwide, there are more than 4 billion internet users. In Belgium too, the number of internet users is constantly growing. How does the digital behaviour of Belgians evolve? Hootsuite mapped out the most important trends from 2018. It is clear that we can be found online more and more often. It goes without saying that it is therefore […]
How to increase the reach of your Facebook business page?
Facebook regularly changes its algorithms. Why? Facebook wants to ensure that you only have meaningful interactions with your network. The number of posts pushed to your feed therefore depends on your recent like, comment and share behaviour. As an entrepreneur, you can take advantage of this to increase the reach of your Facebook business page. With the following […]
Mautic: efficient marketing automation software
We told you before that no medium-sized or large company can do without marketing automation. For those who are familiar with the benefits, we would like to explain more about the open source marketing automation software Mautic. Marketing automation software Mautic Mautic is an open source marketing automation platform. It distinguishes itself from other marketing automation platforms because the […]
What is content marketing?
Content marketing is one of the mainstays of any good marketing plan. The basic idea is to give your (potential) customers information they want, rather than sending intrusive and invasive advertising messages at them that they don’t want. Creating strong content is much more customer friendly, effective and ultimately more beneficial to success. Difference between content marketing and inbound marketing You may wonder what exactly […]
Email marketing: personalisation and marketing automation
Email marketing is still very popular among marketers due to its low cost and high return. As a result, customers are naturally flooded with emails. It is therefore very important to make your emails as personal and relevant as possible. Yet 50% of marketing emails do not involve any form of personalization. Some figures about e-mail marketing: […]
How to write a good e-mail
E-mail marketing is still very popular due to its low cost and high revenue. It is therefore a successful and profitable part of any well thought out online marketing strategy. But how do you make sure your e-mail gets read? Simple! By writing a good e-mail. Actually doing it, however, is a lot less simple, so […]
Tested! Which posts boost Facebook statistics?
Dazzle posts regularly on Facebook and LinkedIn. We closely monitor the response to and results of these posts. Because the question on everyone’s lips is: how do you get those Facebook stats up? Are you as curious as we were? Be personal The internet is full of it and time and again it turns out to be true […]
10 tips for a good content strategy
Everyone knows by now: content is king. But if you also want to achieve conversion results with that content, you will have to come up with a good content strategy. Why do you have to invest in it? And how do you set up such a content strategy? Learn all about it with this checklist. Why invest in […]
Facebook: The social medium for marketing to young people
Facebook is under attack due to the Cambridge-Analytics scandal. Despite the huge criticism, most users remain loyal to the social network. For companies, Facebook remains an important medium for communication. Especially among young people, Facebook is still the best medium for marketing purposes. Flemish youngsters remain loyal to Facebook Research by the Ghent Arteveldehogeschool among 500 youngsters between 15 […]
What is a buyer persona?
The buyer persona is a comprehensive description of your key target audience(s). Your buyer persona is put together based on thoughtful research. Knowing that target audience is one of the most crucial parts of a successful marketing strategy. After all, you will create your content that aligns with the needs and wants of your target audience. What drives your […]
A landing page: what is it and how do you use it?
Marketers use the word all the time, but what is a landing page anyway? What is a landing page for and what should you look for when creating one? Find out here. 1. What is a landing page? We are talking about a landing page in a marketing context. In other words, it is a page that is separate from your […]
How do you get more customers with remarketing?
With smart remarketing ads, you can attract targeted website visitors back to your site to complete their purchase. Read all about the how and the why here. What is remarketing? Simply put, remarketing means approaching the same prospects over and over again through marketing. Often the term retargeting is used instead of remarketing. Not technically the same thing, but […]
SEA or Search Engine Advertising explained
You just have to have a website and the customers will find you automatically. Sounds too good to be true? It is. There are so many websites and competitors out there that potential customers won’t just land on your website. So you’ll have to do a bit more than just be ‘online’. SEA or Search Engine Advertising […]
Social media marketing: why and how to start?
Social media are omnipresent, both privately and professionally. No less than 7.5 million Belgians are active on at least one social media platform. So there is a good chance that your target audience is also active on social media. This of course brings great opportunities with it. So it’s high time to start doing social media marketing! What is […]
What is Google Search Console?
In order to score high in Google, your website needs to meet a lot of requirements, both in terms of content and technology. Google Search Console, a free tool from Google, helps you to discover problems and opportunities. That way, you can work in a more targeted way to improve your SEO. Google Search Console is divided […]