The importance of content marketing continues to grow. Just think of the slogan Content is king. But what makes content so important? Dazzle gives you five reasons why content marketing is an indispensable part of your digital marketing strategy.
Importance of content marketing
Never just say content to content. Good content is unique, qualitative and authentic. Creating valuable content is not to be underestimated. One model that can help you deliver good content is the 6C model, as explained on the Red Panda Works blog.
Content should be experienced by the reader as fun, useful and interesting. Respecting the rules of good content marketing strategy will bring you multiple benefits:
- You can engage in dialogue with all your stakeholders through social media marketing.
- It strengthens the customer-enterprise relationship.
- It creates more loyal customers.
- At the same time, your reputation and authority in your field will be enhanced.
- It brings additional visitors to your website.
- Your final sales increase. Marketers who publish a blog are 13 times more likely to achieve a positive ROI, according to a study by Hubspot.
But how exactly does this happen? Let us explain.
1. Content helps your SEO
If you regularly publish new, unique and relevant content online and incorporate internal links to other content and relevant keywords, your website will rank higher organically. In addition, the regular posting of good content will increase your authority, which on the one hand gives your website more value in the eyes of Google and on the other hand can generate backlinks to your website, which in turn improves your Google score.
2. Content engages
When you rank better organically in the search engines, you increase your reach. Your message will reach a larger audience. If your content is also relevant and unique, then your target audience will take the time to read your content, understand your message and – hopefully – like and share it. That is the ultimate proof of online engagement and the goal of every content marketeer .
3. Content marketing generates new leads
The market is saturated and the potential customer is overwhelmed with commercial messages. It is therefore difficult for a brand to get its foot in the door. Good content can do this. Because relevant, unique content is not flat-out commercial. It gives people the chance to build a genuine relationship with your brand and guides them through their journey from prospect to customer and hopefully even to brand representative.
4. Content adds value to your product or service
Content that in some way creates added value by, for example, informing or educating through instructional videos, webinars, white papers, checklists… is appreciated by consumers. Content of that nature, after all, solves a problem in their daily lives or teaches them something new.
5. Content increases web traffic
If you offer unique, relevant content on your website then it will on the one hand attract visitors to your website and on the other hand also keep these visitors on your website longer. Because if the visitor finds the content interesting, they will continue to click on it in search of other relevant content. This again increases the engagement with your website and your brand.
Conclusion: content is king
Content (marketing) is still an important aspect of your overall marketing strategy. The saying content is king is certainly still applicable. We would like to add that quality is more important than quantity. Don’t rush into writing a whole bunch of blog posts that have no added value for your website or brand. It’s better to have one blog post a month that really helps people than to have a useless, ‘I had to write a blog’ post every week that isn’t read.