The importance of typography.
Our typography design serves many purposes, from making words readable to evoking emotion and creating a consistent brand identity.
Our brand logo incorporates good typographic elements, resulting in consumers viewing the brand positively.
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Sans Jakarta for titels.
With the Sans Jakarta Semi Bold, Bold and Extra Bold fonts, Dazzle creates impactful headlines. Big & bold, while keeping it minimalistic.
The high-contrast anatomy gives Dazzle’s titles a clean and sophisticated character.
This is used for all digital and physical branding title applications.
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Sans Jakarta for bodycopy.
Sans Jakarta Medium, Regular, Light and Extra light are used for continuous texts (body copy), both for physical and digital applications.
Marker Felt for special elements.
Marker Felt is used for special elements in presentations. It’s never used in titles or body texts.
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Exceptions.
If there are technical restrictions (e.g. the font not being available, e.g. Google Presentations), then the similar-looking font Poppins can be used instead.
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